Marketing is a comprehensive strategy to designed to establish a customer base for your product. Advertising is geared towards latching onto a particular age group of the market or some other niche. Every marketing plan includes several different advertising strategies aimed at different parts of the market. Marketing strategy first has to establish what is the target market is and then advertising schemes are put in place to obtain a percentage of that market. Propoganda can be fou nd in many types of advertising and can sometimes attract misled customers on a large scale. The "War on Terror" is a prime example of propaganda that can drive pricing for many products on the market. There is a grey line between marketing and advertising that will hopefully become clear as I read into these topics further.