Traditional vs. Cheap Tech Marketing

Advances in technology and high operating costs have led firms in the direction of electronic communication and notification to customers. This trend is a good fit for some companies targeting a "younger" tech savy generation that uses email and text messaging as primary forms of communication. For older defender style firms that have long standing customers a change in customer contact stategies can be catastrophic. Especially if old fashion "snail mail" is completely thrown out the window. Email notifications are easily scanned over and deleted by mistake when customers browse they're inboxes. I believe for many companies keeping they're traditional forms of customer contact will provide a competetive advantage when compared to the mass movement of organizations headed toward complete electronic customer communication.