Cognative dissonance in consumer behavior

Eliminating cognative dissonance is essential to developing a reliable customer base. Manufacturers have to be conscious of customer impretions weeks, months, and years after making a purchase. Most reliable products that leave customers satisfied and coming back for more are ones that meet consumer needs in a more efficient and user friendly way than competetive products. Whatever price a product is listed at must be substantially supported by product specs that are easily visible on the packaging or on website content. If there is due consideration by manufacturers to communicate this information clearly to customers there is a better chance of eliminating their cognative dissonance.